Dilan Shah, Founder and CEO of YUR, leads the innovation in integrating fitness with the gaming world. With a passion for enhancing user engagement through technology, YUR has become well known within AR & VR fitness, supporting over 300+ wearables and 20K+ AR & VR apps (in total tracked). Outside of work, he finds joy in racket sports, family time, exploring leadership, business, and multimodal application and game development. He is an alum of USC Marshall School of Business and constantly seeking new ways to blend physical activity with virtual experiences.
